Afruna Global Limited
Afruna Global Limited understands the need to keep your personal information private, discrete, and secure. This document details the Data Privacy Governance Policy ("Privacy Notice") of Afruna Global Ltd. Please read this entire privacy policy before using our websites, email notifications, mobile applications and any other online services because the information represents how the data we collect will and will not be used and what your choices are with respect to the data collected.
Afruna Global Ltd is an e-commerce platform consisting of a website and mobile application ("marketplace"), together with supporting logistics and payment infrastructure, for the sale of made in Africa products or products with an African behind the brand globally.
1.1 As an e-commerce website, Afruna Global Ltd (herein referred to as either "Us", "We" or "Our") knows the importance of managing personal data, hence, the need to value your personal data and protect it in line with the Nigerian Data Protection Regulation (NDPR) 2019 mandated by NITDA Act of 2007.
1.2 This document details how we process your personal data, the reason for which it is processed, your rights regarding your personal data we process and how we can be contacted.
2.1 The objectives of the privacy policy include:
a. To highlight the roles and responsibilities of participants in data privacy management.
b. Highlight the requirement of relevant regulations governing data privacy.
c. The highlight need to provide an extensive guideline of how we collect, store and process your personal data.
3.1 This policy covers all transactions intended for the processing of personal data and the actual processing of personal data of data subjects ("Data Subject" means the person whose data we process, which in this context refers to "vendors/sellers", "customers/buyers" or any "end user") of Afruna Global Ltd services.
4.1 "Personal data" means data that could identify a specific individual such as names, addresses, e-mail addresses, and telephone numbers. We collect personally identifiable data that covers; identification and personal information like data subject name, address, email, age or the range, account login details and online identifiers; contact information that covers personal and business contact information; content especially free form of content posted on our website that may include personal data like text, images, messages, comments, feedback and correspondence; information regarding your interaction with website, mobile application or advertisement and recordings such as audio files and records.
4.2 We may use this information to send you suggestions about promotions and offers based on data subject interest.
5.1 We obtain your personal data when you enter your personal information for the purpose of using our website/mobile application to register either as vendor/seller, customer/buyer for the purpose of using our marketplace to carry out transaction on the marketplace.
5.2 We may automatically collect personal information such as Device/Network Data when you access and use our website using cookies. A "cookie" is a small piece of information stored by a Web server on a Web browser so it can be later read back from that browser.
5.3 We may subscribe to databases or contract with third party data providers from which we collect personal information such as Contact Data, Professional/Biographical Data, Inference Data, and other personal data regarding data subjects that may be interested in our marketplace.
6.1 Cookies are pieces of information stored directly on the device you are using. Cookies let us recognize your device and to collect information such as internet browser type, time spent on our on-line services, pages visited, language preferences, country website preference.
6.2 We may use the information:
6.2.1 to gather statistical information about the use of our marketplace in order to understand how they are used, continually improve their design and functionality, and assist us with resolving questions about them.
6.2.2 for security purposes, to facilitate navigation, to display information more effectively, or to personalize your experience while using our website or mobile application.
6.2.3 allow us to present to data subject the advertisements or offers that are most likely to appeal to data subject and also track Your responses to our advertisements and we may use cookies or other files to track your use of other websites.
6.3 You can decide to remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located within the "settings," "help" "tools" or "edit" facility).
7.1 Processing of personal data is any operation or set of operations which is performed upon personal data either by manual or automatic means. Afruna Global Ltd and any third party acting on our behalf shall only process your personal data if at least one of these conditions are met:
7.1.1 "Consent" means freely given, specific, informed and unambiguous indication of the individual's wishes being an affirmative action that signifies your express agreement to processing your personal data. Explicit consent is specific to data collected, purposes and disclosures.
7.1.2 Consent should also be sought when there is a need to transfer data to a third party or to a foreign country.
7.1.3 We must obtain express consent when collecting cookie or device data from data subject using our websites or mobile application.
7.1.4 Consent is also required when there is a specific need to collect the personal data outside the employment of Afruna Global Ltd for which the data subject entered with the firm.
7.1.5 We will obtain consent of the data subjects when collecting the personal data through account opening as a customer/buyer and vendor/seller.
7.1.6 We shall always provide proof of consent, whether obtained in person or via an electronic channel.
7.1.7 Necessary for processing the performance of a contract or entering a contract at your request.
7.2 Processing is necessary for compliance with a legal obligation.
7.3 Processing is necessary for the performance of a task carried out in the public interest.
8.1 If you sign up for, or request to use our website or mobile application, we will process your personal data to provide the services requested by You and we further use the information to operate, provide, develop, and improve the products our customers/buyers need from the vendors/sellers. These purposes for use of your personal data include:
8.1.1 To take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers;
8.1.2 Use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with Afruna Services.
8.1.3 Use the information to provide functionality, analyse performance, fix errors, and improve the usability and effectiveness of the Afruna Services.
8.1.4 To comply with applicable extant laws.
8.1.5 We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers/buyer, vendor/sellers, and us. We may also use scoring methods to assess and manage credit risks.
8.1.6 We use your personal information to display interest-based ads for features, products, and services that might be of interest to you.
9.1 Our platforms are designed with data subject protection and privacy in mind. Strict security measures have been put in place to protect the loss, misuse, and alteration of the information under our control. Hence, some of the measures are:
9.1.1 all personal data and other data are encrypted end to end;
9.1.2 customer's/buyer's and vendor's/seller's sensitive data regarding debit cards and other are not displayed on our designs, programmes and platform;
9.1.3 staff members are not allowed to download any document particularly documents containing personal data of customers/buyers and vendors/sellers on their personal devices;
9.1.4 all personal data belonging to customers/buyers and vendors/sellers are processed by us in a controlled environment;
9.1.5 personal data are transmitted through secured portal within and outside Afruna Global Ltd;
9.1.6 data privacy impact analysis is carried out on all third parties involved in the exchange of personal data before that is done.
9.1.7 Note, no security safeguards are 100% secure and we cannot guarantee the security of your information and these protections do not apply to information you choose to share in public areas such as third-party social networks.
10.1 Data subjects have rights when it comes to our handling of their Personal Data. These rights include:
10.1.1 the right to access your personal data that we hold.
10.1.2 We shall respond to request to access data by you without unnecessary delays and within seven (7) working days. However, if we fail to act on your request, we shall alert you without delay and at the latest within one month of receipt of the request of the reasons for not taking action.
10.1.3 if we are not able to provide the requested information, reasons for failure to do so should be provided by the company within the hours.
10.2 all account holders with us may review, update, correct or delete the personal information in their registration profile by logging into their account.
10.3 the right to report or lodge complaint with the appropriate regulatory agency, in Nigeria, the National Information Technology Development Agency (NITDA), where you believe our processing of your data violates the requirements of the Nigeria Data Protection Regulation 2019 (NDPR).
10.4 if You wish to withdraw, delete or update your consent, please contact us via the numbers and email provided on our websites and mobile application.
10.5 You have the right to object to us processing your Personal Data if there are compelling legitimate grounds to do so and to the extent permitted by law or regulation.
10.6 a vendor/seller can add or update certain information in Seller Central, update your account information by accessing your Seller Account, and adjust your email or other communications you receive from us by updating your notification preferences.
10.7 delete your user account or uninstall our mobile application by doing so, you have stopped the collection of your personal data by us.
10.8 Note that data subject can choose not to provide certain information, but You might not be able to take advantage of many of the services provided by us and in certain circumstances, You will not be allowed access to the site, subscribe or register an account.
11.1 Securing the personal data of data subject for the purpose of subscribing or using of our website or mobile application is an integral part of our business and we do not engage in the business of selling your personal data to others. However, such personal data is shared only as listed hereunder:
11.1.1 in transaction involving third parties, we are likely to make available products that met our standards, provided by third parties for use on or through or where we employ other companies and individuals on our behalf;
11.1.2 help detect and prevent identity theft, fraud and other potentially illegal acts;
11.1.3 in situation of acquisition and mergers, personal data of data subject and employees is generally one of the transferred business assets;
11.1.4 third parties and affiliates if any may not market as a result of such sharing unless you expressly subscribe;
11.1.5 personal data to professional advisors, such as lawyers, bankers, auditors and insurers, where necessary in the course of the professional services that they render to us;
11.1.6 disclose such data to government or law enforcement officials or private parties as required by law.
12.1 Third-party advertising partners may collect information about you when you interact with their content, advertising, and services. These companies may use data (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you.
12.2 These partners in the course of advertising provide links to other websites and services, such links are not an endorsement, authorization or representation that we are affiliated with that third party.
12.3 We do not exercise control over third party websites or services, and are not responsible for their actions and their guidelines with respect to the use and disclosure of personal data submitted to them.
13.1 Where a mechanism for providing feedback is created and data subject are allowed to share their information through such mechanism online, please bear in mind when data subject voluntarily disclose personal data online such data becomes public and can be utilised by others.
13.2 Note, when such data is disclosed, we do not have control over, and take no responsibility for its use, storage or dissemination of such publicly disclosed data by a data subject.
15.1 The products marketed on the marketplace by independent vendors/sellers are not to be purchased by children under the age of 18 but an adult can buy children product for a child under the age of 18 and we do not intentionally collect or collate personal data from visitors who are under the age of 18, without their parental or guardian's consent.
15.2 Where a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us at the contact via the contact details provided on website and mobile application for such data to be deleted from our database as soon as reasonably practicable.
16.1 Personal data is retained by us for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
16.2 Upon deactivating Your account or request for such to be deleted, all personal data retained by us is deleted and you can unsubscribe to any mail initially subscribed to.
17.1 "Personal Data Breach" means a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, personal data. We will inform relevant authorities and if necessary affected data subject of personal data breach within 72 hours of being aware of the breach. This includes breaches that are the result of both accidental and deliberate causes.
18.1 We have the right to modify this Privacy Policy at any time without notice. We encourage you to periodically review this page for the latest information on our privacy practices.
18.2 Any changes to this Privacy Policy will be effective upon our posting of the new terms and/or upon implementation of the new changes on the Site or as otherwise indicated at the time of posting.
18.3 In any event, your continued use of our marketplace after the posting of any modified Privacy Policy represents your acceptance of the terms of the modified Privacy Policy.
For enquiries or complaints about the privacy policy please contact us at:
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