These general Terms and Conditions governing the use of Afruna’s Website and Mobile Applications dated 21st day of August 2025 operates between You, Afruna Global Ltd and the Vendor/Seller. These general Terms and Conditions is also applicable to the Vendor/Seller in addition to the Vendor’s Agreement and Vendor’s/Seller’s Terms and Conditions. The general Terms and Conditions set out the rights and obligations of all users regarding the use of the Service.
Afruna operates an e-commerce platform consisting of a website and mobile application (“marketplace”), together with supporting logistics and payment infrastructure, for the sale and purchase of African or made in Africa consumer products globally.
These general Terms and Conditions shall apply to Customers/Buyers and Vendor/Sellers on the marketplace.
These Terms and Conditions govern Your access to and use of the services provided by Afruna and is an agreement between You or the business/person you represent and the Vendor/Seller. Accessing and using this Afruna Websites, Applications, Services, Mobile Apps and Tools and /or registering for a Shopping Account, You or the business/person you represent as an “End User” expressly agree to be bound by the Terms and Conditions provided herein for which You register or elect to use.
By using the marketplace You agree that "You" or “Your” in these general terms and conditions shall reference both the individual user and the relevant person, company or legal entity unless the context requires otherwise and “We” or “Our” as the context so permits, refer to Afruna and any of its staff and affiliate established by law then the “Vendor”/”Seller” is the owner of the product and with whom you enter agreement directly.
If you do not wish to agree to the Terms and Conditions (Herein the ‘’Terms of Use” or Agreement) We advise you refrain from the using the Website.
Afruna reserves the right to make any changes to these terms and conditions and any of its components as deemed necessary or desirable with or without prior notice. We suggest you review this section from time to time in order to stay up to date as to such changes. By continued use of Afruna website, You expressly agree to the conditions stated in the Terms and Conditions of its use.
You may not register with our marketplace if you are under 18 years of age (by using our marketplace or agreeing to these general Terms and Conditions, you warrant and represent to us that you are at least 18 years of age).
Before any order is placed, You are required to register an account with Our marketplace by completing and submitting the registration form on our marketplace.
You represent and warrant that all information provided in the registration form is complete and accurate.
You are required to create an account and utilize a Digital Shopping Basket in order to make purchases through Our Website, related Websites, and Applications, Services, Mobile Apps and Tools and/or registering. This is required so We Can Provide You with easy access to print Your orders, view Your transaction history, track your parcels and modify your preferences.
If you register for an account with our marketplace, you will be asked to provide an email address/user ID and password and you agree to:
Your account shall be used exclusively by you and you shall not transfer your account to any third party. If you authorize any third party to manage your account on your behalf this shall be at your own risk.
We may suspend or cancel your account, and/or edit your account details, at any time at our sole discretion and without notice or explanation, provided that if we cancel any product or service you have paid for but not received, and you have not breached these general terms and conditions, we will refund you in respect of the same.
You may cancel your account on our marketplace by contacting via the email address and phone number provided on Our website.
You acknowledge and agree that:
By placing an order on this website, You make an offer to the Vendor/Seller for the purchase of the products you have selected, subject to the stated terms of purchase, merchant-specific conditions, and on the Terms and Conditions stated below.
After You have placed an order on the marketplace, by clicking on the “Order” button on Afruna Website or Mobile Application, You will receive a confirmation email or text message containing transaction details, tracking number, an acknowledgement of the exact details of Your Order. Should You not receive the details within Two working days, please contact our customer care via the number provided on Our Website and Mobile Application.
Where payment is made before delivery, such payments made by You will be held in an escrow account by Afruna until You confirm that the product delivered to You, is what you ordered and in good condition before funds will be released to the Vendor/Seller. Where no such confirmation is made nor received from the buyer within 24 hours of delivery, funds will be released thereby validating payment to Vendor/seller.
The acceptance of Your Order and the creation of a contractual relationship between You (the “End User”) and the Vendor/Seller will be effected when Your Order is dispatched, unless You cancel the Order in accordance with the provisions of these Terms and Conditions.
If you wish to cancel your Order as stated in clause 3.4 above, You need to do so before the product you Ordered is dispatched, once it is dispatched, same request cannot be made nor granted. Contact Our Customer Service Hotline on the phone number provided on our Website or Mobile Application stating your intention to cancel the order before the dispatch.
It is important to note that once a product has been dispatched, the said Order cannot be cancelled.
Notwithstanding the foregoing, the following provisions will be incorporated into the contract of sale and purchase between the Customer/ Buyer and the Vendor/ Seller:
We are committed to providing a comfortable, stress-free online shopping experience. If you’re dissatisfied with a purchase, you may take advantage of our Returns and Refund policy.
Returns of products by Customers/Buyers and acceptance of returned products by Vendors/Sellers shall be managed by us in accordance with the Returns and Refund policy on the marketplace, as may be amended from time to time. Acceptance of returns shall be in our discretion, subject to compliance with applicable laws of the territory.
Refunds in respect of returned products shall be managed in accordance with the Returns and Refund policy on the marketplace, as may be amended from time to time. Our rules on refunds shall be exercised in our discretion, subject to applicable laws of the territory.
The price for a product will be stated in the relevant product listing payable in the local currency of the territory and/or any other universally acceptable legal tender or such currency for which same product is listed.
Prices may change especially when there is increase in taxes to reflect the increase or when there is promotion and promotions or orders may be withdrawn at any time.
The price for the product must include all taxes and comply with applicable laws in force from time to time.
Notwithstanding any warranty as to the accuracy of prices advertised on Afruna websites, in the event of a pricing error, the Vendor/Seller reserves the right to correct the error and you will have the option to reconfirm your order at the correct price or to cancel the order.
Payment for purchases and orders can be effected by any of the following means: that is by online payment through 3rd party vendors to be provided by Afruna using Mastercard and Visa card, cash on delivery, by point-of-sales (pos) device on delivery, by bank deposit or online transfer.
Where cash is paid on delivery only full payment will be accepted as consideration for the purchased item. Where payment is made by electronic means, receipt of electronic transfers/payment in full must be confirmed by us before delivery can be concluded.
Our Service allows You to post Content; whereas You are responsible for its legality, reliability, and appropriateness. However, content to be posted by You must be in accordance with conditions set out in this clause 6.
"Your Content" in these general Terms and Conditions means;
copyrightable works and materials (including but without limitation to text, graphics, images, audio material, video material, audio-visual material, scripts, software and files) that you submit to us or our marketplace for storage or publication, processing by, or onward transmission; under applicable Law and content protected by database rights under applicable Law.
all communications on the marketplace, including product reviews, feedback and comments.
Your content, and the use of your content by us in accordance with these general terms and conditions, must be accurate, complete and truthful.
Your content must be appropriate, civil and tasteful, and accord with generally accepted standards of etiquette and behaviors on the internet, and must not:
Your content must not be illegal or unlawful, infringe any person's legal rights, threatening, defamatory, invasive of privacy, or otherwise injurious to third parties or be capable of giving rise to legal action against any person (in each case in any jurisdiction and under any applicable law).
Your content must not infringe or breach:
You must not use our marketplace to link to any website or web page consisting of or containing material that would, were it posted on our marketplace, breach the provisions of these general terms and conditions.
You must not submit to our marketplace any material that is or has ever been the subject of any threatened or actual legal proceedings or other similar complaint.
The review function on the marketplace may be used to facilitate buyer reviews on products. You shall not use the review function or any other form of communication to provide inaccurate, inauthentic or fake reviews.
You shall not act in bad fate nor interfere with a transaction by: (i) contacting another user to buy or sell an item listed on the marketplace outside of the marketplace; or (ii) communicating with a user involved in an active or completed transaction to warn them away from a particular buyer, seller or item; or (iii) contacting another user with the intent to collect any payments.
You acknowledge that all users of the marketplace are solely responsible for interactions with other users and you shall exercise caution and good judgment in your communication with users. You shall not send them personal information including credit card details.
We may periodically review your content and we reserve the right to remove any content in our discretion for any reason whatsoever.
If you learn of any unlawful material or activity on our marketplace, or any material or activity that breaches these general terms and conditions, you may inform us by contacting our customer service using any of the phone numbers provided on Our Website or .
Afruna reserves the right (but not the obligation) to remove or edit such content, but does not regularly review posted content.
If You do post content or submit material, except otherwise indicated, You grant Afruna a non-exclusive, royalty-free, perpetual, irrevocable, and fully sub-licensable right to use, reproduce, modify, adapt, publish, perform, translate, create derivative works from, distribute, and display such content throughout the world in any media.
You grant to us the right to bring an action for infringement of the rights licensed under clause 7.1.
You hereby waive all your moral rights in your content to the maximum extent permitted by applicable law; and you warrant and represent that all other moral rights in your content have been waived to the maximum extent permitted by applicable law.
Without prejudice to our other rights under these general terms and conditions, if you breach our rules on content in any way, or if we reasonably suspect that you have breached our rules on content, we may delete, unpublish or edit any or all of your content.
The Terms and Conditions set out in this Clause 8 govern the use of our Website and the Mobile Application and the agreement that operates between You, the Vendor/Seller and Afruna as to the use of these Websites and Mobile Applications. These Terms and Conditions set out the rights and obligations of all users regarding the use of these platforms. In this Clause 8, the words “marketplace” and "website” shall be used interchangeably to refer to Afruna's websites and mobile applications.
As Vendor/Seller or Customer/Buyer, You may:
Except as expressly permitted by clause 8.2 or the other provisions of these general terms and conditions, you must not download any material from our website or save any such material to your computer.
You may only use our website for your own personal and business purposes in respect of selling or purchasing products on the marketplace.
Except as expressly permitted by these general terms and conditions, you must not edit or otherwise modify any material on our website.
Unless you own or control the relevant rights in the material, you must not:
Notwithstanding section 8.6, you may forward links to products on our website and redistribute our newsletter and promotional materials in print and electronic form to any person.
We reserve the right to suspend or restrict access to our website, to areas of our website and/or to functionality upon our website. We may, for example, suspend access to the website during server maintenance or when we update the website. You must not circumvent or bypass, or attempt to circumvent or bypass, any access restriction measures on the website.
You must not:
Subject to the express provisions of these general terms and conditions:
Prohibits the unauthorized copying, distributing, transmitting, posting, linking, deep linking, or otherwise modifying of this website or any of related websites, applications, services, mobile apps and tools without the express written permission of Afruna.
Any violation of this policy may result in a copyright, trademark or other intellectual property right infringement action that may expose end user to civil and /or criminal penalties.
Afruna's brand name, logos and other registered and unregistered trademarks are trademarks belonging to us; we give no permission for the use of these trademarks, and such use may constitute an infringement of our rights.
Copyrighted material, trademarks and other proprietary information, embedded in and inclusive of, but not limited to, text, software, photos, video, graphics, music, sound, and the entire contents of the website belongs to Afruna, no user may modify, publish, transmit, participate in the transfer or sale, create derivative works, or in any way exploit, any of the content, in whole or in part without the express written permission first obtained in writing from Afruna.
If copying, redistribution or publication of copyrighted material is permitted, no changes in or deletion of author attribution, trademark legend or copyright notice shall be made.
End user shall not upload, post or otherwise make available on this website any material protected by copyright, trademark or other proprietary right without the express permission of the owner of the copyright, trademark or other proprietary right.
End user shall be solely liable for any damage resulting from any infringement of copyrights, trademarks, proprietary rights or any other harm resulting from such a submission.
The third party registered and unregistered trademarks or service marks on our website are the property of their respective owners and we do not endorse and are not affiliated with any of the holders of any such rights and as such we do not grant any license to exercise such rights.
If end user or any user of this website believes its copyright, trademark or other property rights have been infringed by content on the website, end user or other user should send a notification to this effect to attention@afruna.com.
Afruna’s Website and Mobile Applications, Services and Tools are not intended for minors under the age of 18. Afruna does not collect and collate intentionally personal information vide our Websites, Applications, Services or Tools from persons under the age of 18.
By using Afruna’s Websites, Applications, Services, Mobile Apps and Tools and/or registering for shopping account, You expressly consent to Our collection, use, disclosure and retention of your personal information in accordance with the terms of Afruna’s privacy policy.
Afruna shall process all personal data obtained through the marketplace and related services in accordance with the terms of our Privacy and Cookie Notice and Privacy Policy.
We do not rent Your personal information to third parties for marketing purposes without Your explicit consent. We may combine Your information with information we collect from other companies and use it to improve and personalize our services, content and advertising.
If You do not wish to receive marketing communications from Afruna, you can indicate your communication preference in Your account or contact our customer service via the contact details provided on our Website and Mobile Applications.
Afruna will relate information to You regarding your account activity and purchases, as well as updates about our products and promotional offers. You can opt-out of our promotional emails anytime by clicking the unsubscribe link at the bottom of any of our email correspondences.
Afruna may disclose Your personal information to respond to legal requirements, enforce our policies where need be, respond any claim that a listing or content violates the rights of others, or protect anyone’s property or right and such information can only be disclosed in accordance with the Afruna’s Privacy Policy and applicable laws and regulations. Except where the law states otherwise all personal information are to be disclosed with Your explicit consent.
We operate an anti-money laundering compliance program and reserve the right to perform due diligence checks on all users of the marketplace.
You agree to provide to us all such information, documentation and access to your business premises as we may require:
By subscribing or registering a user account with us, You acknowledge that:
We do not warrant or represent:
We reserve the right to discontinue or alter any or all of our marketplace services, and to stop publishing our marketplace, at any time in our sole discretion without notice or explanation; and you will not be entitled to any compensation or other payment upon the discontinuance or alteration of any marketplace services, or if we stop publishing the marketplace.
We do not guarantee any commercial results concerning the use of the marketplace.
Nothing in these general terms and conditions will:
The limitations and exclusions of liability set out in this Clause 16 and elsewhere in the general Terms and Conditions also applies to all liabilities arising under these general Terms and Conditions or relating to the subject matter thereof, including liabilities arising in contract, tort (including negligence) ad for breach of statutory duty, except to the extent expressly provided otherwise in these general terms and conditions.
In respect of the services offered to you free of charge we will not be liable to you for any loss or damage of any nature whatsoever.
Our aggregate liability to you in respect of any contract to provide services to you under these general Terms and Conditions shall not exceed the total amount paid and payable to us under the contract. Each separate transaction on the marketplace shall constitute a separate contract for the purpose of this section 16.4.
Notwithstanding Clause 16.4 above, we will not be liable to you for any loss or damage of any nature, including in respect of:
We accept that we have an interest in limiting the personal liability of our officers and employees and, having regard to that interest, you acknowledge that we are a limited liability entity; you agree that you will not bring any claim personally against our officers or employees in respect of any losses you suffer in connection with the marketplace or these general Terms and Conditions (this will not limit or exclude the liability of the limited liability entity itself for the acts and omissions of our officers and employees).
Our marketplace includes hyperlinks to other websites owned and operated by third parties; such hyperlinks are not recommendations. We have no control over third party websites and their contents, and we accept no responsibility for them or for any loss or damage that may arise from your use of them.
Afruna neither endorses nor is responsible for the accuracy or reliability of any opinion, advice, or statement made on its Website by anyone other than authorized management, employees and/or spokespersons while acting in official capacity and Afruna will not be liable for any loss or damage caused by an end user's reliance on information obtained through this website or any other medium from the opinions and judgments of the an independent information provider, end user, or other user not under contract or other obligation with Afruna.
It is the responsibility of end user to evaluate the accuracy, completeness, or usefulness of any information, opinion, advice, etc.
Afruna’s Website contains links to Third Party websites maintained by other content providers and these links are provided as a convenience to You and not as an endorsement by us of the contents on such Third-Party websites and we hereby expressly disclaim any representations regarding the content or accuracy of materials on such Third-Party websites. If You decide to access a Third-Party websites, it is at Your own risk.
Except you have executed a written agreement with Afruna explicitly permitting you to do so, you may not provide a hyperlink to the website from any other website and we reserve the right to revoke such consent when given to any link at any time.
You hereby indemnify us, and undertake to keep us indemnified, against:
Afruna takes no responsibility and makes no warranty to you (the end user) for the quality, safety, usability or other aspect of the product or service or for any after sales or value added the services or products sold and You the end user take responsibility for your actions in purchasing the products or utilizing the services available on this website.
If we permit the registration of an account on our marketplace it will remain open indefinitely, until you breach any of the terms and conditions herein stated in this general Terms and Conditions.
In the case of any breach of these general terms and conditions, or if we reasonably suspect that you have breached these general terms and conditions or any AFRUNA policies, the following penalties shall apply:
Where we suspend, prohibit or block your access to our marketplace or a part of our marketplace you must not take any action to circumvent such suspension or prohibition or blocking (including without limitation creating and/or using a different account).
Afruna reserves the right to terminate or suspend Your Account immediately, without prior notice or liability, for any reason whatsoever, including without limitation if You breach these Terms and Conditions.
Upon termination, Your right to use the Service will cease immediately. If You wish to terminate Your Account, You may simply discontinue using the Service by deactivating you user account.
All questions with respect to the construction of this agreement constituting these Terms and Conditions and the right and liabilities of the parties hereto, shall be governed by and construed in accordance with the laws of the territory.
Any disputes relating to these general terms and conditions shall be subject to the exclusive jurisdiction of the courts of the territory.
If a provision of these general terms and conditions is determined by any court or other competent authority to be unlawful and/or unenforceable, the other provisions will continue in effect.
If any unlawful and/or unenforceable provision of these general terms and conditions would be lawful or enforceable if part of it were deleted, that part will be deemed to be deleted, and the rest of the provision will continue in effect.
You hereby agree that we may assign, transfer, sub-contract or otherwise deal with our rights and/or obligations under these general terms and conditions.
You may not without our prior written consent assign, transfer, sub-contract or otherwise deal with any of your rights and/or obligations under these general terms and conditions.
A contract under these general Terms and Conditions is for our benefit and your benefit, and is not intended to benefit or be enforceable by any third party.
The exercise of the parties' rights under a contract under these general Terms and Conditions is not subject to the consent of any Third party.
We may revise these general Terms and Conditions, the Vendor’s agreement which consist of the Vendor/Seller Terms and Conditions, and the Afruna policies from time to time.
The revised general Terms and Conditions and of the Vendor/Seller’s Terms and Conditions shall apply from the date of publication on the marketplace.
These general terms and conditions and the Afruna policies and guidelines (and in respect of sellers the seller terms and conditions) shall constitute the entire agreement between you and us in relation to your use of our marketplace and shall supersede all previous agreements between you and us in relation to your use of our marketplace
If there is conflict between the general Terms and Conditions and the Vendor’s Agreement or the Vendor/Seller Terms and Conditions as regards the obligations of the Vendor/Seller the Vendor’s Agreement or the Vendor/Seller Terms and Conditions will prevail.
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